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From bankruptcy to brand leader – the ‘diplomatic rebels’ that turned LEGO around (part 2)
18 November 2015
In my last article, I described some of the innovation principles that helped LEGO avoid bankruptcy in 2004. Now to expand on LEGO’s tips regarding what we can do individually to foster innovation. David Gram, head of marketing at LEGO’s Future Lab, the innovation hub of the company, shared these tips during a breakfast seminar in Melbourne.
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